Sell with the fastest-growing and preferred acquisition channel1

Get 10% back on your first $50,000 in branded sales

In 2024, more than 55,000 independent sellers generated over $1 million in sales2

Not sure where to begin?

Answer three questions to learn how you can start selling with Amazon.

Get started with $50,000 in incentives

As a new seller, you can take advantage of a series of incentives.

Why create an Amazon selling account?

There are endless reasons to sell with Amazon. Here are just a few.

Grow more, spend less

Programs like Fulfillment by Amazon (FBA) let you outsource time-consuming tasks like order handling, customer service, and shipping. Shipping with FBA also costs 70% less per unit than comparable premium options offered by other major US carriers.2

Protect and build your brand

Enroll you brand in Amazon Brand Registry for free to start unlocking exclusive protection tools and selling benefits that can help you protect your IP, connect with more customers, and build loyalty for your brand.

Advertise with Amazon

Get discovered, increase sales, and control costs with Amazon Ads. You can use costs-per-click campaigns to advertise your products or brand in and beyond the Amazon store. Small businesses using Amazon Ads attributed 30% of sales to our ads.3

Take Off Luggage logo

“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”

Sana Javeri Kadri
Founder & Chief Executive Officer

“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”

Sana Javeri Kadri
Founder & Chief Executive Officer

Start selling with Amazon

Try selling in a store that customers trust using high-impact tools and programs.

Get 10% back on your first $50,000 in branded sales
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